Selling real estate is a risky profession. Every day agents are getting robbed, assaulted, or worse. Are you just running scared or are you doing everything you can to stay safe?
From outward appearances, real estate agents seem to have a safe job. They don’t have to work with dangerous machinery or climb trees or telephone poles. They don’t deal with hazardous chemicals or dive deep into the ocean. And they certainly don’t have to deal with criminals or unhinged people. Or do they?
Sadly, despite outward appearances, real estate agents face significant danger at work. In fact, according to the U.S. Department of Labor’s Bureau of Labor Statistics, 48 real estate professionals died while on the job in 2017. Although it’s uncertain how many of those incidents resulted from workplace violence vs. other types of injuries, it’s clear people who sell real estate are at greater risk than, say, a schoolteacher or retail clerk.
How risky is your job?
Statistics show just how much risk is involved. According to a 2018 Inman survey, 9 percent of agents said they’d been attacked or threatened at work. More than 5 percent said they had to use a gun to defend themselves, while more than 5 percent relied on a cellphone application to stay safe. Meanwhile, according to the National Association of REALTORS® 2018 Member Safety Report, 33 percent of its members said they feared for their personal safety or the safety of their personal data at some point in the year. The number rose to 41 percent for women in the survey.
Even worse, feeling threatened at work is far from an unusual occurrence for real estate agents. According to the NAR survey, 40 percent of REALTORS® said they felt unsafe every few months or more often. Only 5 percent of them said they never felt personally unsafe while performing their job duties.
What’s going on? Why do so many real estate agents have safety issues at work? According to Ripple Safety, a professional monitoring service, the real estate business poses four unusual risks:
Cases of Life and Death
The bottom line? It’s that real estate agents get robbed, assaulted, and even killed because they work alone and are uniquely accessible to people of all types, making them easy targets. When someone needs money or enjoys harming a stranger, finding and attacking a working real estate agent can be child’s play. The following cases illustrate just how easy it can be.
We could go on, but you get the point. Real estate agents are open to attack from thieves, sex offenders, and murderers. And it’s impossible to predict which client will decide to prey upon you, where, or when.
So what can you do? Aggressively protect yourself, safety experts advise. We’ll review a variety of steps you can take in the second part of this article. But for now, consider the benefits of:
If you decide to carry a weapon, you won’t be alone. According to NAR’s 2018 Member Safety Report, 43 percent of its members have opted to carry weapons. The most commonly utilized ones were:
The weapon of choice often depended on the agent’s gender. Women tended to prefer pepper spray (24 percent of women vs. 4 percent of men used pepper spray). Women also preferred Tasers (7 percent vs. 2 percent) and noise makers (4 percent vs. 0 percent).
On the other hand, men favored firearms (19 percent vs. 12 percent), pocket knives (9 percent vs. 6 percent), and batons or clubs (4 percent vs. 2 percent).
Use of a smartphone safety app is growing in popularity, the survey found. The NAR revealed that 47 percent of its members used such an app to track where they are and to request help in case of an emergency. This was an increase of 3 percent over 2017. The most common apps used were:
Other apps used less frequently were:
Another common safety precaution was notifying a family member, friend, or spouse before doing a showing or open house. Whether they used an app or a notification procedure, women overall were much more likely to protect themselves in these ways than men were: 56 percent for women vs. 35 percent for men.
Adopt best practices
How can you assure your own safety? Start by knowing and implementing industry best practices for safety.
NAR’s safety report found that having a proactive brokerage policy for agent and customer information safety was common in the industry. However, surprisingly, only 46 percent of agents said their office has standard procedures for agent safety. Twenty-seven percent said it had no procedures, and 27 percent said they didn’t know if it did or not.
Things were better when it comes to procedures to safeguard client data. Here, 71 percent of agents said their office had policies for keeping customer information safe and for assuring proper disposal of client data. The obvious question: why do brokerages put more emphasis on protecting data than on safeguarding their human sales team?
The NAR report made clear that the industry has a long way to go to better protect its vulnerable agents from rapists, thieves, and worse. For example:
Given the magnitude of the threats real estate agents face each day, shouldn’t these numbers be much higher? If you agree, watch for the second part of this article, where we’ll provide more specific guidance on keeping yourself self while still accomplishing what you need to at work.